We Create Content that Motivates
Our services are used to build the foundation for your inbound web marketing and content marketing programs.
What is Content Marketing?
Content marketing is an informative approach to marketing that provides target audiences with helpful, relevant content on a consistent basis.
Intended to attract and retain consumers while positively influencing their actions, this strategy centers around the production of fresh, original content across a variety of platforms, as opposed to recycling media and borrowing outside resources.
Why Content Marketing?
By planning a regular schedule for your content marketing, you can help ensure new procedural pages/updates, blog posts, press releases, etc. (all of which can be considered content of merit) are strategically being implemented and syndicated across multiple online channels as part of an ongoing process. In turn, Google and other leading search engines should recognize your site as a reliable, valuable resource for online visitors, which ultimately lead to better search result rankings and greater visibility. Your site visitors’ experience is also positively impacted by the wealth of information, transforming their impression of your practice to becoming a thought leader in your community.
Tivilon’s Content Strategy
To begin crafting your content marketing strategy, we will first review your practice’s specific goals, and then make recommendations on how we believe those goals can most effectively be achieved. From there, we will construct a custom editorial calendar to outline the creation and implementation of both your current and future content needs, ensuring the plan aligns directly with your practice goals.
Our content strategy includes many of the following approaches:
- Website content
- Blog articles
- Medical content
- Quarterly or monthly e-newsletters
- Social media posts
- Press releases
To execute your content marketing plan, our team of writers and consultants will conduct extensive research and schedule interviews with you and your practice. This enables us to capture the specific voice you desire for your website, as well as maintain a highly personalized message across custom page additions, blog entries, press releases, email blasts, and a variety of other content platforms.
Once published, our team can assist with the synchronization of your ongoing content marketing strategy across social media channels in order to promote engagement and the sharing of practice news, promotions, new procedures, and more. Additionally, we will also provide routine performance evaluations to continually assess the progress and success of your content marketing plan.
For more information about content marketing, or to speak with us about customizing a content marketing strategy for your practice, please contact Tivilon today.